Large Group Communication Checklist

Mass Email Communication Checklist

  • Subject line should be formatted as Wellington: Subject  line of your message
  • Header of email body should include Wellington word mark.
  • Your Wellington branded signature should appear by default in every email you send. Please contact IT or Marketing & Communications if you should need assistance.
  • If your message is being sent to an entire division group or larger, submit your email for review to mailto:communications@wellington.org. Please wait for a response, potentially up to three days depending on request queue, before sending.
  • If you're sending a message to a custom audience, please use the Composer tool in Veracross.
  • Remember to send all attachments as PDFs rather than Word, Excel, or other editable formats.
  • Wellington follows AP Style unless otherwise noted below. This includes:
    • Use only one space after a period.
    • Times should be formatted as: 1 p.m. or 3-4 p.m.
    • All titles of books and plays should be in quotes rather than italics.
  • AP Exceptions listed below:
    • 1st grade - no superscript or capital 'G'
    • Capitalize Salutations - "Dear Parents" instead of "Dear parents"
    • Use serial commas in a list - "lions, tigers, and bears"