Social Media Management
Just starting out with social media and want to download our guidelines or learn more about how to leverage social media for your message? Marketing & Communications can help with the following:
- Determine your primary and secondary audiences
- Increase visibility and deepen engagement with key audiences
- Ensure your page is on brand
- Create an editorial calendar
- Develop your voice and tone as it aligns with Wellington
- Proofread your published posts
Wellington maintains official social media accounts on Facebook, Instagram, Twitter and LinkedIn. For questions or help with your official Wellington social media handles, email communications@wellington.org to set-up a conversation.
Social Media Guidelines
As a manager or content creator for your division-level social media account, we ask that you develop a social media strategy that is consistent with Wellington’s identity and policy.
Social Media Policy
Wellington leverages social media as a way to raise awareness of our community, tell our story and build relationships. While there can be immediate benefits, social media platforms that span our organization must be aligned with our brand standards, including brand identity and voice. We are all responsible for upholding the impressive reputation of our school by ensuring social content is professional, inclusive, reflective of our mission and our brand.